‘Teki if you’re seki
Love it or hate it, the Ministry has launched a “Teki if you’re Seki” social media campaign to celebrate Tongan Language Week 2017.
The campaign encourages New Zealanders to participate in Tongan Language Week by recording a short clip with a Tongan dance movement - teki.
The ‘teki’ relates to the head movement during a Tongan dance.
Although teki is a popular word in Tonga, the use of the word seki confuses some.
The word ‘seki’ is very popular as a catch phrase in Samoan, and surprisingly enough is also used in Tongan. It has evolved from the Tongan word ‘sekisekia’, meaning overly excited about something.
“With social media dominating this day-an-age in reaching mass audiences, a catch phrase is adopted by many to get their message across,” says Ministry for Pacific Peoples Chief Advisor Communications, Media and Marketing Ms Florence Faumuina.
“The Ministry has taken the first part of the word ‘seki’ to help build the hype and present a catch phrase across social media platforms, to promote culture and dance. It is also a double win, with the promotion of both the Tongan and Samoan languages.”
The word ‘seki’ in Samoan is commonly used colloquially, meaning ‘cool’ or ‘sweet as’.
The Ministry is encouraging all New Zealanders to take up the challenge and participate in Tongan Language Week, especially young people and non-Tongans.
The focus is for all New Zealanders to participate in language activities and this is very important to the Ministry.